CASE STUDIES

Documented outcomes.

These are real engagements with real metrics. Each case study documents the challenge, the systems deployed, and the measurable results delivered within the first 90 days.

Law Firm
90 days to full deployment

Multi-Practice Law Firm

Personal Injury & Family Law — Southeast US

312%

Increase in qualified consultations

67%

Reduction in cost per acquisition

$2.1M

Attributed revenue in first 12 months

24/7

Call coverage — zero missed leads

THE CHALLENGE

A 12-attorney firm was spending $38,000/month on marketing with no clear attribution. Their front desk missed 40% of after-hours calls, and lead-to-consultation conversion sat at 11%. Three different agencies managed paid ads, SEO, and social — none coordinated.

THE SOLUTION

Aethon deployed the full seven-system engine: AI Receptionist handling all inbound calls with instant qualification, Paid Acquisition system managing Meta and Google campaigns with AI-generated creative, and Organic + SEO infrastructure producing 40+ pages of practice-area content monthly.

"We replaced three agencies and a full-time intake coordinator. The system books more consultations than our entire front desk team did."

— Managing Partner

Med Spa
60 days to full deployment

Multi-Location Med Spa Group

Aesthetic Medicine — 4 Locations, Southwest US

4.8x

ROAS — up from 2.1x

71%

Patient retention rate — up from 34%

$340

Average patient lifetime value increase

23%

Membership conversion from one-time patients

THE CHALLENGE

A four-location med spa group was running $22,000/month in Facebook ads with a 2.1x ROAS. Patient retention was 34% — most clients came once and never returned. No lifecycle marketing existed beyond a quarterly email blast.

THE SOLUTION

Aethon implemented the Conversion System with location-specific landing pages, the Retention System with automated post-treatment sequences and membership upsells, and the Analytics + Feedback System for real-time cross-location performance tracking.

"The retention system alone paid for the entire engagement within the first month. We're now opening a fifth location on the strength of these numbers."

— CEO & Medical Director

Home Services
45 days to full deployment

Regional HVAC & Plumbing Company

Residential Services — Midwest US

$18

Average cost per lead — down from $102

340%

Increase in organic website leads

0 hrs

Owner time spent on marketing management

$1.8M

Revenue attributed to Aethon systems in Year 1

THE CHALLENGE

A $4M/year HVAC and plumbing company relied entirely on HomeAdvisor and Angi leads at $85–$120 per lead. Their website generated fewer than 10 calls per month. The owner was spending 15 hours weekly managing marketing vendors and reviewing reports.

THE SOLUTION

Aethon deployed the AI Receptionist for 24/7 call handling and instant dispatch, the Organic + SEO System targeting 200+ local service keywords, and the Paid Acquisition System running Google Local Services and Meta campaigns with AI-optimized creative.

"I went from spending half my week managing marketing to spending zero time on it. The system generates more leads than HomeAdvisor ever did, at a fifth of the cost."

— Owner & Operator

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